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What is Customer Segmentation?

What is Customer Segmentation?

Customer Segmentation and using big data to drive positive results in business is all the rage at the moment. Companies big and small are using some form of segmentation in their businesses through the use of technology of good ole fashioned business practices. But...
SMS Confirmation Template

SMS Confirmation Template

Similar to notifications and alerts, SMS confirmations template also increase the trustworthiness of your company. Information such as flight times, hotel bookings and payment requests should be strengthened through SMS confirmation. This type of SMS should contain...
SMS Notifications and Alerts

SMS Notifications and Alerts

SMS Notifications and alerts can promote exclusivity, especially when they are targeted to returning customers. Companies that send short and straightforward SMS notifications or alerts are perceived as professional and trustworthy. Even if you choose to customize the...
Appointment Reminders

Appointment Reminders

Psychologists from the universities of Lincoln, York and Hertfordshire created an experiment to test how our mental representations of days of the week are constructed and what effect this has on our perceptions of time. Almost 40 per cent of study participants...