Although popular for personal use like texting with a friend or a family member, SMS can still be used for business purposes to connect with target customers. SMS marketing has been around for quite some time. With its popularity still immense and, in the mobile focused world we live in, its growing relevance cannot be ignored. The recent rise in SMS use as a marketing medium has elevated it to be more than just a communication channel. SMS marketing has now become just as important as marketing on social media. Most benefits of SMS makes it a great choice for any kind of business looking to reach its customers and, with a proper SMS campaign, traction is likely to be achieved. So if you are looking for ways to communicate with your customers and sustain in this competitive business world, then SMS messaging should be key to your marketing strategy. Listed below are a couple of benefit of SMS which are good reasons why using SMS in your marketing strategy can strengthen your business.
- Instant Delivery
- High Open and Conversion Rates
- Mobile Friendly
- Cost Effective
- Strengthens Customer Relationship
- Flexible and Customization
- Increase Brand Awareness