Over the years, the retail business has undergone many changes. Customers now have multiple options to choose from. Most customers want to be served instantly by reaching out through messenger tools such as WhatsApp, Facebook, Instagram, and SMS.
With this new transformation, retail businesses are bombarded with multiple inquiries and putting a strain on the customer support team.
With the depth of information and choices available online, the journey from a customer’s contact to purchase can happen in seconds. Finding that moment is more accessible when data is synced between all your teams and channels.
An excellent business messenger platform is at the core of each marketing and sales strategy. Managing all your customer’s engagement in one platform allows you to stay on top of all your inquiries and not miss out on any sales.
Here’s how sales and marketing teams can accelerate sales productivity, maximise marketing prospect data, and close more deals using Moja.
Qualify inbound leads: using moja you can easily qualify leads by utilizing our chatbot. Setting the chatbot to respond to FAQs allows your team more time to solve urgent requests. This will also give your customers enough information to make the final decision.
Capture customer data: using our contact feature save customers’ data and provide a personalised customer experience. In order to be able to deliver a personalised customer experience a business should know and understand its customers. A well detailed customer data is a great starting point. To move this even further ahead a business needs to be able to segment and group customers according to characteristics, this can be persona, purchase power, recurring purchase. With this data a company can make sound decisions on sales & marketing.
Send promotional SMS: customers using our SMS feature you can send promotional SMS and direct them to your WhatsApp for more engagement. This can be used when promoting new product ore end of quarter sales. To learn more on how to use the click to chat WhatsApp link follow this directions.
Allow in-chat payment: customers are now spoiled with enough choices to choose from. When a customer reaches out inquiring about a product or service, it’s crucial to keep the interaction to the point and guide the customer to make the final decision. Providing the option of checking out in chat is a great start. Learn more on mobile payments here.
Assign conversation to the right person: an agent supervisor can easily assign the conversation to the right agent based on customer inquiry.
To learn more, book a demo, send the word MOJA on WhatsApp to 255 659 457 652, or visit beem. africa/moja.
