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Psychologists from the universities of Lincoln, York and Hertfordshire created an experiment to test how our mental representations of days of the week are constructed and what effect this has on our perceptions of time.

Almost 40 per cent of study participants confused the current day with the preceding or following day – and most of those mistakes occurred during the middle of the week. 

Appointment reminders are professional and effective because they leverage the instantaneous nature of text messaging. These type of text messages should contain the exact date and time of the appointment, the location, your name (or your company’s name) and your phone number.

  1. Hospital
    Your dental appointment with Dr P. Andrew is scheduled for October 29, 4:00pm. Bewell Hospital, 0793 000 000.
  2. Spas
    Dear Anna, your facial appointment is today at 5pm. Please come 10 min earlier. Beauty Skin Spa
  3. Recruitment Agencies
    You are invited to the interview at KaziKazi LTD at 10am this Wednesday on 44 Berkeley Road. Please call back on this number in case of problems. 0793 000 000