by moureen | Feb 9, 2022 | Segmentation
In this series, we explore How data- driven customer management through a) customer intelligence and b) customer engagement is the secret sauce for the success of modern business. The two components of effective customer management are first the understanding of... 
by contact@beem.africa | Nov 30, 2021 | Segmentation
Customer Segmentation and using big data to drive positive results in business is all the rage at the moment. Companies big and small are using some form of segmentation in their businesses through the use of technology of good ole fashioned business practices. But...
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