Communication with customers is one of the most important aspects of a successful business. There are many ways companies can interact with their clients, but one of the easiest ways for the customer is via SMS messaging.
SMS messaging is the most widely used mobile phone feature, surpassing phone calls, emails and internet use. At a lower cost and more convenient option, SMS is growing into its position as a channel of choice for the future and businesses have started taking notice. In fact, SMS messaging is the most highly sought-after channel for brands wanting to connect with their customers.
The “short message service” has come a long way since the first message was sent in 1992, and every company still has the chance to jump on the SMS messaging bandwagon. But don’t just pick up your phone and start messaging everyone who’s visited your store or website. We have put down five different ways a business can go about SMS messaging with their customer. So read through this list to discover which type of SMS conversation is right for your business.
- One-Way SMS
- Two-Way SMS
- Conversational SMS
- Toll-Free SMS
- SMS Chatbots

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