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Beem is the 2021 EastAfricaCom Connectivity Champion!
A guide to grouping your contacts for SMS marketing
For you to make the most out of your SMS marketing campaigns, it is very important to group or segment your contact list. Customers don't like irrelevant messages on their phone. Businesses that fail to segment their contacts risk a very high opt out rate from their...
Marketing And Advertising Tips For Businesses During Ramadan
Ramadan brings up an opportunity to build cultural relevance for brands every year. Over the course of the month, cultural rituals create opportunities for brands to either participate, engage or facilitate connections across families and friends and at times the...
International Women’s Day 2021
This year for International Women's Day, Beem partnered with Atsoko, a cosmetics company in Tanzania and Mariam Ndaba, and Event Coordinator at President's Office and renown lifestyle blogger. This union had one goal; to empower 10 women on women's day. Collectively...
Is SMS communication a major trend in 2021?
Five years ago, reports were popping up everywhere that SMS marketing was on the decline and would soon meet its end. However, not only did the presence of SMS in the marketing world grow to an astonishing $56 billion in 2017. SMS communication has remained very resilient because it comes pre installed on every mobile device and since every phone has it, it is an opt out rather than an opt in system.
Pan-African Mobile Technology Company Bongo Live! Rebrands to Beem
Beem, one of Africa’s largest enterprise communication providers, has rebranded from the name Bongo Live!. Marking their 10 year anniversary, the company has changed its name to better serve their international audience, with a more aggressive expansion...
Bongo Live Rebranding: What’s Changing and What’s Not
As you already know, we are rebranding and changing our name from Bongo Live. Over the next few weeks things will begin looking a little different. That means the way we look will change. Our logo, colors, social media and website...
We are rebranding
When Bongo Live started in 2010, the goal was to empower business through technology. We are proud to say that 10 years later, we are still dedicated to this. So why are we rebranding? Our current name, Bongo Live is reminiscent of the favourite music of Tanzania, the...
5 Ways to use Bulk SMS during Holiday Season
Holidays are some of the busiest events of the year for retailers. As a retailer, a holiday is your chance to make up for lost revenue and to grow your customer base. Bulk SMS is a great way to let shoppers know about your deals and promotions directly on their mobile...
Running an Airtime Marketing Campaign
Mobile Airtime Campaigns are ideal when a business' objective is to create awareness and drive product sales. In an Airtime campaign the brand incentivizes individuals to buy a product or service to participate in a campaign. Customers are rewarded with airtime when...
Mobile Airtime for Agencies and Marketers
Is it possible to pay people for a few minutes of their undivided attention, rather than trying to compete for their attention via more expensive means such as billboards, TV ads, and radio? The answer is Yes. Bongo Live has made it possible to give customers rewards...
Protect yourself from being sued for sms spamming
Can your business afford a lawsuit for sending out too many or irrelevant SMS Messages? Probably not. So, how do you determine how many marketing messages you can send to customers without pissing them off? Sometimes it's tricky to know, you don't want to send...
How Much Time Did You Spend on Your Apps Design?
Its your startup’s first minimum viable product (MVP) and you just barely managed to get the product online within your scrappy budget. Spending time and money on a slick user interface (UI) design wasn’t the top priority, a template theme UI did the job. This is the...
Leveraging on SMS to Reach Millenials
Millenials also known as generation Y or the net generation were born in the digital age. To them, the digital revolution does not represent disruption. It represents the norm and, to a significant degree, their generation’s opportunity. As Millennials develop more...
Seamless Southern Africa 2020 at a glance
We were honoured to attend the Virtual Seamless Southern Africa Conference in August, the first fully digital payments event. The virtual event took place in two days where we got insights from banking, payments and commerce leaders across a series of live...
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