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Demistifying Two Way SMS

by | Aug 25, 2021

Two way SMS is a service on a platform like ours that lets you send and receive messages. Traditional SMS marketing or one way sms is all about campaigns. Two way SMS is about conversations. Here are 4 ways ways businesses can use Two way SMS.

NPS Feedback

Net Promoter Score (NPS) is a measure used to gauge customer loyalty, satisfaction, and enthusiasm with a company that’s calculated by asking customers one question: “On a scale from 0 to 10, how likely are you to recommend this product/company to a friend or colleague?” Aggregate NPS scores help businesses improve upon service, customer support, delivery, etc. for increased customer loyalty. 

NPS makes it easy to identify problems that may be affecting your customer experience, which is critical to the ongoing success of your business. It can also act as a great leading indicator for future growth or decline. With a two-way SMS service, it’s a simple process and one well-worth taking a few moments to conduct.

Order Generation

Two Way SMS can be used by businesses for a lot of different cases to increase sales and boost their revenues. SMS order generation is quick and customers are more likely to recognize brands that are responsive instantly.  Two way SMS can also help businesses build better relationships with their customers.

Build Subscriber List

In Tanzania, mass smses without the recepient’s consent is illegal regulated by the Tanzania Communications Regulatory Authority.  Regulation 7 of the Electronic and Postal Communications (Consumer Protection) Regulations states that in issuing any advertisements which promote the availability of services, a licensee shall provide information on any geographical or technical limitations on the availability of the service to consumers. 

That said, Two way SMS can be a useful tool in obtaining consent from customers for their subscription to receive text messages from the business. 

Gather Event RSVP

Coordinating a conference, workshop, or other special event is hard work. Two way SMS can be used to gather RSVP responses from attendees before the day of the event. Guest can confirm attendance by just sending back a word or letter.  The convenience of simply firing off a one-word reply makes it a quick and effective way to get an accurate headcount.

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