
Image Credits: S&D Magazine
The customer experience in the retail sector is constantly evolving. Over the recent years, we’ve seen consumers in retail world search for faster and simpler ways to make purchases. Whether shopping online or in-store, innovations such as self-checkout aren’t enough anymore. Mobile Payments has emerged as a way to enhance the customer experience and edge out the competition.
Since its development, mobile payments, is proving to be the most revolutionary method to date. It is fast, secure, customizable and convenient. This method of payment allows customers to pay for items without even reaching for their purses or wallets and instead, all that is required is their mobile phone.
It is because of the reasons mentioned above that large retailers are already using mobile payment options like M-PESA, TigoPesa, Airtel Money, HaloPesa and more, and seeing great results. For retailer and business owners, mobile payments present a unique opportunity to connect with customers and deliver value in a more personal way. It is a payment method that can enhance their relationship with existing customers as well as be a prime reason to attract new customers.
So, what’s attracting businesses to mobile payments? Here we list some key benefit of Mobile Payments to both customers and businesses;
- It’s Convenient To Customers & Is User friendly
- Mobile Payments Are Safe And Secure
- It Improves The Customer Experience
- It Improves The Cash Flow
- It’s Easier for Businesses To Integrate Loyalty Programs
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